The soft stuff is always harder than the hard stuff.
--Roger A. Enrico, member, Advertising Hall of Fame
And ain't it the truth!
I've decided that it's time to incorporate a few of my own thoughts on each 'Quote of the Day'. I choose the quotes randomly based on my state of mind when I sit down to do it. This morning I'm working on my patience as August seems to be a slow month and a lot of people I've been working with are suddenly on hold with summer getaways.
So what does this quote mean to you?
The soft stuff to me is the day to day tasks, the things that become monotonous. It's trying sometimes to adhere to routine. Maybe it's the rebel in me that hasn't fully given in to the professional lifestyle. As an independent contractor I institute my own quotas and expectations. It's hard not to go easy on yourself.
Soft stuff is also communication. Whereas confrontation usually has an immediate result, building relationships and gaining trust and consistency is an ongoing process that takes determination and tenacity. That soft stuff is a commitment.
On the other hand confrontation is some hard stuff. Dealing with uncomfortable situations is hard stuff. That kind of hard stuff that seems like the toughest part of the job IS actually the easiest once you get down to it and jump whatever hurdle seems to be in your way. The thing is, calling anything 'hard stuff' is usually due to pride, emotional reactions and ego.
I could get quite verbose but you get the gist of the way I think.
I'll bring you more tomorrow.
Sincerely,
Heather Rae
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